process trend analysis / user observation  / design & refine / product photography
tools persona / functional analysis / sketching / textile prototypes
software Photoshop / InDesign


In 2013, when I was starting my Bachelor Thesis, backpacks were trending in the urban areas of Switzerland. However, most backpacks were still oriented towards an outdoors or vintage aesthetic. With ‘Rucksack’ I was aiming at defining an original aesthetic for an urban backpack, independent from the named influences.


I conducted a broad research on materials, trends and user needs. After that I approached the final design through sketching and prototyping. I structured this draft process into sequential phases of divergence and convergence.

Below you can find the full documentary in German.